Developing a new brand (Vlasic) in a complex and mature market.
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° Requirement
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Roll out a very successful US brand into the UK.
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° Real World Role
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We managed the project from inception to launch with
complex multi-stage research and a NPD process.
We found New insights into consumers and shoppers and
developed an all new 'Sweet Pickle' product and branding ideas.
We positioned our client as a category partner and assisted in trade launches.
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° Result
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A successful launch into at least three major multiple grocers.
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