Category Management in a major retailer.
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° Requirement
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Use Springboard with M&S to develop a category plan for one of their top food categories.
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° Real World Role
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We have developed a framework for a collaborative way of working for all suppliers.
Facilitation of all meetings and brainstorm sessions.
We are continuing to develop correct research amongst shoppers and consumers, and
testing new product ideas and filtering the best ones.
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° Result
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We have specific products currently under development.
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