What is Springboard?
Springboard is a process for suppliers and retailers to develop strategy and innovate together, in a motivating way that is effective, inspiring and cost efficient.

What makes Springboard effective?
Springboard is a 'creative' process that aims to define a shared, clear vision by putting the real shopper and consumer's needs first. It focuses on areas where most benefit can be had on a short time scale, taking about six months to execute. Springboard is a genuinely collaborative and open process.